EtusivuTyötMaitomaa Vapaa-lanseeraus

Nyt se on Vapaa!

Maitomaan uusi vastuullisempia vaihtoehtoja kuluttajille tarjoava Vapaa-tuotesarja ansaitsi näyttävän startin kauppoihin kopistelun kynnyksellä. Lanseerauksen konsepti kiteytyy animaatiovideossa, jossa Vapaa-merkki laukkaa iloisesti laitumella – vapaana kuin Maitomaan lehmä. Video vietiin niin kaupan kuin somekanaviin ja tuimme lisäksi lanseerausta mm. tiedotteella ja natiiviartikkeleilla. Kaupan edustajille suuntasimme myös viestintää uutiskirjein.

Mitä teimme

animaatiovideo
tiedote
landing page
uutiskirjeet
natiiviartikkelit
sosiaalisen median kampanja
SOK-mediakampanja ja näyttökampanja K-Citymarketeissa
Paikalliset tapahtumayhteistyöt

Lue myös Vapaa-tuotesarjan konseptoinnista ja pakkaussuunnittelusta

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