Pastahylly on suuri, sininen meri, josta Suomen ensimmäisen 100 % kaurapastan piti erottua selkeästi.
Tavalliset kaurapastat sisältävät kauran lisäksi vehnää. Suomalainen menestysresepti 2021 -kilpailussa Leivon Leipomo esitteli uudenlaisen, täysin sataprosenttisen kaurapastan.
Konsepti päätettiin rakentaa kauran ja kotimaisuuden ympärille. Uutuus sai Trustissa nimen Kaurakas sekä raikkaan pakkauksen, jossa kotimaata viestii oivaltava Suomi-ikkuna. Lanseerausta tuimme erinomaisesti läpi menneillä tiedotteilla sekä Google- ja somemarkkinoinnilla.
Suomalaisuus nostettiin Kaurakas-pastan keskeiseksi arvoksi.
Pysy aallonharjalla ja tilaa uutiskirjeemme
|bcookie||2 years||This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.|
|lang||session||This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.|
|lidc||1 day||This cookie is set by LinkedIn and used for routing.|
|YSC||session||This cookies is set by Youtube and is used to track the views of embedded videos.|
|_ga||2 years||This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.|
|_gcl_au||3 months||This cookie is used by Google Analytics to understand user interaction with the website.|
|_gid||1 day||This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.|
|_fbp||3 months||This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.|
|bscookie||2 years||This cookie is a browser ID cookie set by Linked share Buttons and ad tags.|
|fr||3 months||The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.|
|IDE||1 year 24 days||Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.|
|test_cookie||15 minutes||This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.|
|VISITOR_INFO1_LIVE||5 months 27 days||This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.|
|_dc_gtm_UA-58899176-1||1 minute||No description|
|_lfa||2 years||This cookie is set by the provider Leadfeeder. This cookie is used for identifying the IP address of devices visiting the website. The cookie collects information such as IP addresses, time spent on website and page requests for the visits.This collected information is used for retargeting of multiple users routing from the same IP address.|
|AnalyticsSyncHistory||1 month||No description|
|cmp798900511||1 month||No description|
|CONSENT||16 years 8 months 17 days 18 hours||No description|
|UserMatchHistory||1 month||Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.|
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|