Tuoteidea tarinaksi

Miten voi tarinallistaa tylsät prosentit? Leivon Leipomon Ruis-kaurapaloille teimme sen yhden kuvan tv-spotilla.

Perinteikkään Leivon Leipomon Ruis-kaurapalojen viljasta ruista on 52 % ja kauraa 48 %. Lanseerausta varten kiteytimme tuote-idean simppeliin muotoon ”fifty–fifty”.

Leipomon oma väki houkuteltiin mainoskuvausten tähdiksi ja spotti tehtiin yhdellä kuvalla. Kustannustehokkaasti toteutettu mainos hykerrytti katsojia tv:n prime timessa ja näytöillä instreamina.

Tarina havainnollistaa tuotteen idean.

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Tuoteidea tarinaksi

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Roberts Berrie

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