Jäikö webinaari viime viikolla katsomatta? Lyhyen oppimäärän vastuullisuudesta voi ottaa haltuun myös oheisesta webinaaritallenteesta.
00:00 Aloitus – Strategi Saara Harju
01:04 Mitä on vastuullisuus?
08:49 Mitä on vastuullisuusviestintä?
11:30 Brändi ja vastuullisuusviestintä
17:10 Miten viestiä vastuullisuudesta kiinnostavasti?
19:30 Miten ja miksi viestiä vastuullisuudesta?
23:30 Miksi kestävillä arvoilla voittaa?
26:00 Esimerkkicase: Teerenpeli
29:15 Esimerkkicase: Jymy
31:50 Kysymyksiin vastauksia
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