EtusivuTyötRoberts Berrie

Marjamäärä nosti Berrien esiin

Roberts Berrie on esimerkki siitä, että pakkausuudistusta kannattaa ajatella visuaalisuutta laajemmin. Berrien konseptisuunnittelussa löysimme huomionherättäjäksi marjojen lukumäärän.

Perheyritys Roberts antoi Trustille tehtäväksi etsiä keinot korostaa tuotteen ainutlaatuisuutta: Berrie sisältää valtavasti marjoja helpossa, juotavassa muodossa.

Raikas pakkausilme

Nostimme päärooliin marjojen lukumäärän ja erikoistuotteissa niiden funktion. Samalla toimme marjojen maun vahvemmin esiin.

Kuluttajien mielenkiinto heräsi, ja Berrie nimettiin SIAL Parisin innovaatiosarjaan. Tänään Berrie on ansaitsemallaan paikalla: ruokakauppojen hevi-osastoilla.

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Marjamäärä nosti Berrien esiin

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