Lakea

Kokonaisvaltaista markkinointia

Kun Lakea keskitti markkinointinsa vain yhdelle kumppanille, valinta kohdistui meihin. Yhteistyömme pohjalaistaustaisen, valtakunnallisesti toimivan rakennuttajan kanssa on nostanut yrityksen brändin uudelle tasolle, mikä näkyy linjakkaissa ja johdonmukaisissa myynti- ja markkinointimateriaaleissa rakennuspaikan kyltityksistä tv-mainoksiin. Asiakaspolkuja mallintamalla olemme parantaneet ymmärrystä asiakkaan toiminnasta ja asiakaskokemuksen syntymisestä.

Brändi, Mainonta, Markkinointimateriaalit

– Aikaisemmin markkinoinnissa mentiin tuote edellä, kertovat Lakean liiketoimintajohtaja Kristian Korpela sekä myynnin suunnittelija Eija Korkeala. – Nyt mukaan on tuotu tunnetta ja ihmisläheisyyttä. Olemme saaneet paljon hyvää palautetta Lakean brändistä.

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