Vahva yritystarina lähtee arvoista

”Vahva yritystarina lähtee arvoista”, toteaa strategimme Saara Harju Perheyritysten liiton Perheyritys-lehden vuoden ensimmäisessä numerossa, jonka teemana on brändi ja tarinat sekä niiden merkitys perheyrityksille.

“Bränditarina ei ole koskaan täysin yrityksen hallittavissa. Vahva itseymmärrys kuitenkin auttaa yritystä kertomaan vastuullisia kertomuksia, jotka viestivät siitä, minkälaisia kokemuksia asiakkaalle halutaan yrityksestä, myytävästä tuotteesta tai palvelusta”, hän jatkaa. Klikkaa lukemaan koko juttu Issuussa!

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Vahva yritystarina lähtee arvoista

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